Social Media: What Next?
Social media is here to stay ! What can we expect and how do companies stay ahead ? Soraya Darabi, a digital strategist and co-founder of Food Spotting, a location-based mobile application which lets users upload and share pictures of their favorite dishes shares her views. Watch her interview for insightful information Reference : INSEAD [...]
Une banque qui a du coeur
La Société Générale se lance dans une campagne émotionnelle pour promouvoir son image employeur La Société Générale a décidé d’utiliser une seule campagne de communication pour promouvoir son image employeur en interne et en externe. Il s’agit d’une campagne de communication en rupture avec l’image du banquier qui manque de cœur. Le but est visiblement [...]
Why care about employer branding ?
Years of crisis and plenty of choice when seeking to fill a position should not prevent companies to reflect on their employer brand. The time will come soon when employers from all sectors want to be top of mind again, especially when recruiting from the best talent pools.
