Are culture and performance linked ?
Corporate employer branding specialists should have a strong understanding and sensitivity of talent management within their company, i.e. the kind of people that fit and perform well within their corporation. HR Managers of the luxury sector make it clear that they would attract the wrong candidates if they promote their positions in the same way [...]
Is it all about values ?
It goes without saying that developing and communicating a strong employee value proposition has an effect on minds and hearts improving engagement and retention among all employees. Employees who are currently experiencing emotionally engaging retention and motivation initiatives within a corporation, may think twice about leaving such an employer when the employment market shows signs [...]

